Have you ever felt exhausted or frustrated as you try to guide clients towards the best decisions for their pets? Do you wish you could reduce the pain that your clients sometimes feel when it comes to discussing prices?
Itâs important to understand that clients (just like the rest of us humans!) make decisions largely based on emotions, heuristics, biases and pre-existing habits.
In this session, Rebecca will help you get inside your clientsâ minds, showing you how you can be more persuasive and guide them more easily. Youâll also learn how we perceive price, along with some simple tips to help your clients feel more comfortable with your clinicâs prices.
Key learning objectives:
đ§ Understand the key drivers of clientsâ subconscious minds
đ·ïž Learn 3 tips to help clients feel comfortable with prices
đ Learn 3 tips to be more persuasive
Meet the speaker â Rebecca Maher đ
Rebecca is the founder and Managing Director of InsideMinds, a specialist consultancy applying behavioural science principles to veterinary businesses. Rebecca is a vet, qualified marketer, consumer psychologist and has over 18 years of commercial experience.
Human behaviour is much less rational than we think, being largely driven by our subconscious mind. Rebecca is passionate about helping veterinary businesses make the biggest difference to animal health by ensuring that clinical knowledge and technical skills are packaged up to speak to the subconscious drivers of clientsâ behaviours, helping guide them to better decisions for patients. Find out more at www.inside-minds.com.
