Blog

When [calculating lifetime value](https://petsapp.com/blog/how-to-calculate-customer-lifetime-value) per pet, desk duties are often the number one detractor, hampering a veterinary teams ability to advocate for their patients in the ways they'd best like to. PetsApp helps veterinary teams reduce the need to be tied to their front desk and instead maximise those key patient advocacy moments and in return increase their customer lifetime value and loyalty

We've had so many clinics ask us 'what are the best digital marketing tools for veterinary teams?' and so we've put together a guide for you on the best digital marketing tools and features for you to incorporate in your clinic, that will leave both your veterinary teams and clients just wowing!

It's with great excitement that we announce the confirmed lineup of speakers for the upcoming PetsApp Together event! Our event aims to bring together experts, innovators, and thought leaders in the veterinary industry to share insights, discuss trends, and explore the future of veterinary aided by PetsApp. Mark your calendars for a day filled with engaging discussions and valuable takeaways.

The WhatsApp business alternative is designed for very small companies and comes with a few, basic business features. You can set up a company profile, add your business hours, and have one-on-one conversations with customers. However, you can only send out broadcasts to a maximum of 256 recipients per run, and only if they have your number saved in their contacts. The WhatsApp Business App is also limited to a maximum of five users per business profile. Not great for your standard veterinary practice. WhatsApp, rightly blocks any businesses that violate these rules. But staying on top of what is and isn’t compliant in order to not get blocked from your pet owners can be a full time job in itself.

Clinics using PetsApp have seen significant increases in their CLTV because of the tools they are provided with to enhance their engagements and monitor their value metrics. Once these metrics are tracked they can use features like nudges and appointment booking, as well as digital payments and wellness plans to further increase their customer compliance, loyalty and lifetime value.

Join the pack as we walk through loyalty plans and how to create a scalable and fully tailorable program that bonds your customers to your clinic.

Pack lead Dr. Thom Jenkins joined the [Vet Times](https://www.vettimes.co.uk/news/big-6-live-debate-urges-open-minded-stance-over-ai/?utm_source=Vet+Times+Daily%2C+Weekly+%26+VN+E-News&utm_campaign=c38f05ca98-WEEKLY_VT_NEWSLETTER&utm_medium=email&utm_term=0_59c17dfd3a-c38f05ca98-85796141)' Big 6 panel at SPVS Congress last month, alongside Liz Barton, Vet-CT; PJ Noble, SAVSNET, University of Liverpool; Sue Paterson, RCVS; Jack Peploe, Veterinary IT Services and Oli Viner, Eve Veterinary.

In the ever-evolving landscape of veterinary technology, the recent closure of VetTools has left many veterinary teams seeking an alternative. Introducing PetsApp, the best VetTools alternative. [PetsApp ](https://petsapp.com/demo)emerges as the clear frontrunner, offering a comprehensive solution that seamlessly picks up where VetTools left off. So, here's how to seamlessly move over to PetsApp.

Exploring some of the behavioural science behind persuading others to ‘come on your journey’, this webinar will help better equip you for success - either as a leader of such a change or as someone looking to influence others to a different way of thinking

PetsApp’s marketing campaign for CoPilot has been recognised among the best in the animal health care industry. The North American Veterinary Community (NAVC) has announced the winners of its 2023 VETTY Awards® program, which is dedicated to annually recognizing marketing excellence in the animal health care industry. Veterinary industry nonprofit and for-profit organizations and agencies throughout the globe were invited to submit their projects for consideration during the 2023 awards program.

Zipwhips closure need not be a disappointment for those who have already discovered the benefits of asynchronous communication. In fact it’s a great opportunity to discover just how much better it can be! Moving to PetsApp has helped enhance the way in which some of the world’s most successful veterinary practices communicate and engage with their clients. Famed for offering top-notch patient care and maintaining strong client relationships, PetsApp is the most dynamic pethealth app for staying connected to your pet owners. Leverage the robust features of PetsApp and push yourself to the forefront of client communication technology.

It is not uncommon for those who are new to Veterinary Practice management to feel uncertain and confused about the various laws that apply to clinical practice. Some laws of course apply to every business in the UK, whilst others relate to only veterinary practice and the people who work within them. It is important to be clear about what these are.

In an era where more than half the veterinary profession want to leave the industry as they feel overworked and under-appreciated, the last thing most veterinary teams want to be told is that they now also need to onboard their practices' online presence too. But what about if what was being asked was less a sneaky slide of hand to present you with even more work to do (in multiple realities) and instead a supportive extension to help lighten the load of your existing physical services and daily tasks.

Recruiting veterinary professionals has become increasingly difficult. It takes considerably longer to find suitable candidates, and the number of applicants has also dwindled significantly. However, there exists a distinct group of practices unfazed by the recruitment and retention challenges faced by many others. Somehow, they receive a steady stream of unsolicited résumés from highly qualified candidates, while their existing employees exhibit exceptional loyalty, rarely seeking opportunities elsewhere.

This Masterclass on how to tag in PetsApp, comes from the Customer Success Manager and Vet Tech Jerica Tarquinio. Tagging is a really great way to organize incoming chats and queries, allowing you to prioritize and triage medication requests, appointment requests, or non-urgent questions by separating them into different boxes or topic tags.

A bite sized session, covering the ways in which to master the new online-offline veterinary business model and how to strike the perfect balance between quality, cost and convenience in order to revolutionise a clinic's ability to better serve both the needs of its team members and clients, whilst also being able to compete with online disruptors looking to disenfranchise the industry from being able to offer convenient, affordable services at a profit.

Check for yourself to see what a good job PetsApp CoPilot does of helping you to draft quick and easy responses with comprehensive, personal information by using both the owner's and pet's name, within the follow-up queries and questions, in a way that you would want to answer as a human member of the veterinary team.

Pack member Claire is no stranger to routine clinical procedures. Not only a member of our customer success team here at PetsApp, she is also a qualified RVN of 15+ years who has worked in practice for even longer than that. However, Claire is also a self confessed world’s worst client!

The chances are that at some point this year (whether you’ve wanted to or not), you’ve stopped to at least consider AI (artificial intelligence that is not artificial insemination) and its place within veterinary medicine. Whether your anticipation has been apprehensive or one of uber excitement, the wait is now over. AI is well and truly here!

Pricing can often feel like a dirty word in veterinary. But have you ever stopped to consider the psychology of your pet owners and the way in which they select products to purchase for their pets or how they decide which services to sign up to? One of the greatest obstacles in selling the services and products we provide as veterinary teams is feeling that clients need a huge amount of persuasion to pay for the work that we do, regardless of your role in practice, or the value of the services you're providing.

A panel session for attendees to gain valuable insights from experienced veterinary leaders on recruitment, retention, career progression and personal development.

PetsApp, is proud to announce its recent Cyber Essentials Plus certification, a testament to its continued commitment to providing secure and reliable services to its customers and the pets they serve. The Cyber Essential Plus certificate is only awarded to companies proven to have the highest standards of cybersecurity.

Now introducing PetsApp Loyalty Plans. Foster customer loyalty, increase customer satisfaction, and drive repeat business through offering additional value and thanks, via your own, tailored rewards plan. With the freedom to organize seasonal promotions to encourage repeat custom and even drive visits towards lower footfall periods.

Veterinary Practice Management Software that focuses on client communication and engagement has a stack of benefits for all sizes of vet clinics.

In this webinar Jenny Guyat from www.vetled.co.uk will shine the light on an empowering alternative that can reduce anxiety, build confidence and learning and improves patient safety far more effectively.

Flexible working, either perceived flexibility or formal flexibility has been shown to improve work life balance. Simply allowing employees to choose their start or finish, helps them feel as though they have a better work life balance, even when they’re working the same hours.

Join Village Vets Formby Directors Kate Higgins and Howard Goatley in conversation with Thom at Somerford Hall. The trio discuss everything from the [Theory of Constraints](https://petsapp.com/blog/theory-of-constraints) to how continuing to identify your one true bottleneck can help you to consistently improve the overall experience offered by your clinic, and the advocacy it receives in return.

A digital roadmap is an easy to follow plan of steps an organisation can follow to achieve both their short-term and long-term goals online. It begins by understanding the needs of the business in order to build a strategy that can be layered into its existing business plan. Whether you're starting out afresh or looking to refresh your current online strategy these 3 tips will assist you with building a successful digital Road Map for your veterinary business.

Cultivating a seamless transition amidst change, fostering vibrant user communities, and harnessing the power of Net Promoter Score (NPS) - join our panel of veterinary experts as they unravel the intricacies of achieving a 5/5 status from pet owners every time. Discover actionable insights that will revolutionize your approach to customer engagement and satisfaction

Starting from October our Customer Success team will be leading a month of Monday Masterclasses, especially for our PetsApp Together community.