Secrets Behind the UK’s Best Vet Practice Revealed at VetCPD

Delegates from up and down the UK attended this year’s VetCPD conference and were treated to an unusually candid session from Dr. Richard Sanderson of Sanderson Vets, the clinic that has repeatedly been crowned the UK’s Best Practice.

In what attendees described as 'well worth attending' Dr. Sanderson pulled back the curtain on how his team has managed not only to grow year-on-year, but also to retain staff in an industry plagued by burnout and shortages.

The Growth Hacks Larger Groups Wouldn't Share

While the talk was billed as a general discussion on practice management, it quickly became clear that Dr. Sanderson was giving away far more than expected. He outlined the exact “growth hacks” that have kept Sanderson Vets ahead of the curve, from culture-first leadership to refining client touch points.

So what did he cite as his stellar secret weapon? Putting the power back into the hands of his team members with PetsApp!

PetsApp: The Quiet Advantage

In what felt more like a leak than a prepared remark, Dr. Sanderson admitted that PetsApp had played a critical role in transforming both client experience and team efficiency. By streamlining communication, reducing admin, and allowing staff to focus on meaningful care, the platform has quietly underpinned Sanderson Vets’ award-winning formula and allowed them to shine in a way only they can.

“It’s not just a tool, it’s the backbone of how we run now,” Dr. Sanderson was overheard saying. “If you want happier staff, more loyal clients, and a stronger bottom line — this is where you start.”

Staff Happiness = Sustainability

Beyond the tech angle, Dr. Sanderson doubled down on the importance of staff sustainability, an issue at the heart of veterinary challenges nationwide. His message was clear: happy, supported teams don’t just stay longer, they deliver better care and drive better business outcomes.

Why This Matters

With many practices across the UK struggling to balance growth and wellbeing, Dr. Sanderson’s talk was less of a lecture and more of a blueprint. And while he may not have intended to spotlight his secret tech advantage, the PetsApp mention is already being talked about as the real hack of the day.