As more and more clinics switch to a hybrid online-to-offline offering to better serve their clients, fear around access, use and even…
Read moreCarla Finzel, qualified vet nurse and Alison Lambert, founder of OnSwitch·7 August 2022
About Carla Finzel, qualified vet nurse:
Since qualifying as a veterinary nurse in 2001, Carla has deployed her passion for nursing in varied roles across primary care, emergency and critical care, referral and district veterinary nursing. In 2015, she established the District Veterinary Nurse (DVN) role, improving patient outcomes and alleviating caregiver burnout for both pet owners and vets. As an Onswitch trainer she is perfectly placed to impart practical skills to help veterinary team members address these challenges. Carla works hard to improve inclusivity across animal health, campaigning for One Welfare-One Health, a movement that brings together the goals of human healthcare, animal healthcare and environmental stewardship.
On Alison Lambert, founder of OnSwitch
A Yorkshire farmer’s daughter, Alison qualified from Liverpool University in 1989. She worked in practice for several years before pursuing a career with Hills Pet Nutrition and MARS, discovering the customer experience passion that her award-winning company, Onswitch, is renowned for today. Established in 2001, Onswitch promotes customer-centred practice so pets, horses and livestock receive better care; providing research, marketing, CPD and business consultancy with an effective, innovative, straight-talking and client-led approach. Alison is Honorary Associate Professor at Nottingham University’s School of Veterinary Medicine and Science. She is published widely, regularly speaks at key international veterinary congresses and events, and was given the AVA’s Veterinary Business Thought Leader award in 2019 and the RCVS Impact award in 2021.
As more and more clinics switch to a hybrid online-to-offline offering to better serve their clients, fear around access, use and even…
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