Netflix & Bill: Secrets of Subscriptions & Recurring Revenue 💵

In this talk CEO and co-founder of PetsApp, Thom Jenkins, will help us explore what vet clinics have to learn from consumer-obsessed companies - like Netflix - about subscriptions and recurring revenue.

We will look at how subscriptions can improve both our patient advocacy efforts and patient outcomes but also veterinary team happiness.

We will learn techniques for encouraging subscription uptake by pet owners and how to fix leaky buckets by optimising for retention.

In this way, we will seek to improve revenue quality at your clinic by removing some of the lumps and bumps, and increasing the proportion of predictable monthly recurring revenue.

Key learning objectives:

🙌 How can subscriptions improve both our patients advocacy efforts and patient outcomes?

🤗 How do they also improve veterinary team happiness?

📺 What can vet clinics learn from consumer-obsessed companies - like Netflix - about subscriptions and recurring revenue?

Have you met Thom yet? 🐶

Dr Thom Jenkins MA VetMB MRCVS

Thom is a vet and has run veterinary clinic groups internationally. He has sat on the board of and been an advisor to companies both within and outside of the veterinary sector. He is the CEO and Co-founder of PetsApp, a client engagement tool providing client communication, reminders, appointment booking and digital payments to hundreds of clinics and thousands of veterinary professionals. Thom is proud of the work the PetsApp pack have done in alleviating the load on veterinary teams facilitating business growth, while improving the care received by pets and their owners.

He has led innovative veterinary groups in the UK and abroad for years. He was the inaugural Chair of VetForum and advises companies looking to make a positive impact on society. Thom has a mini zoo at home with 3 kids, a dog and cat called Addy. Mountain gorillas are his second favourite animal at age 8 he set up a not-for-profit called The Gorilla Club.

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