Human Behaviour Change: Myths and Motivations

Join pack member Naomi for this candid catch up with Jo White and Suzanne Rogers, co-founders of Human Behaviour Change for Life, their journeys have been (by their own admission) “wiggly.” But those winding paths have led them to a shared mission: understanding how human behaviour shapes outcomes for animals, teams, and organisations.

Listen Now ▶️

Join Naomi, Jo, and Suzanne for a conversation that goes beyond theory—and into the real, human side of working within the veterinary sphere. Discover how your client experience mirrors your team culture. Because when we understand behaviour, we unlock better outcomes for patients, clients, teams and the profession as a whole

Key Take Aways 🫴

Because real change doesn’t happen through information alone—it happens when people understand, connect, and follow through. Jo and Suzanne’s work centres on helping the whole practice. In this session learn how to:

• Translate knowledge into action
• Improve communication with clients
• Build stronger, more aligned teams

Guest Bios

Human Behaviour Change for Life cofounder Jo White is a passionate change maker, Jo applies the science of human behaviour change to create meaningful, measurable improvements for animals, people, and the planet. With a proven track record of translating complex challenges into practical, evidence-based solutions, Jo brings a systems-thinking approach to every project - whether it’s designing behaviour change interventions, leading campaigns, or developing educational strategies.

Jo’s work spans behaviour change, research, campaigning, advocacy, communications, and training, with a particular specialism in animal welfare. From grassroots initiatives to international programmes, Jo has delivered sustainable impact through thoughtful planning, stakeholder engagement, and creative problem-solving.

The other half of this dynamic duo Suzanne Rogers has spent the past 15 years as a specialist consultant in animal welfare and human behaviour change. Prior to this, she held various roles that collectively shaped her path to becoming the co-director of HBCL alongside Jo. With a longstanding fascination of the behaviour of animals, including humans has been a continuous thread throughout her diverse career, fueling her own professional development and interests.

Why Human Behaviour Matters More Than You Think

In veterinary medicine, we often focus on clinical excellence. But this conversation highlights a different truth:

👉 Outcomes aren’t just driven by clinical decisions—they’re shaped by people.

That includes:

How clients understand and act on advice How teams communicate under pressure How decisions are made in complex, emotional situations

Even the best clinical plan can fall short if the human side isn’t working.

Additional Learning

The veterinary client journey refers to every interaction a pet owner has with a veterinary practice. It begins the moment they search for a clinic and continues long after the appointment ends.

[