Talk summary
My Pet Health Plan works, but how can I make it even better?
Over the last five years your practice has set up a Pet Health Plan and you’re experiencing the benefits of reoccurring revenue, more bonded clients and not having to ‘sell’ wormer in every consultation.
However, your plan is a leaky bucket and you’re struggling to reduce the number of cancellations. Sometimes it can feel like you’re working flat out signing up new pets just to stand still.
In this session we’ll remind ourselves why your Pet Health Plan is the single most powerful tool you’ve got to grow your practice.
We’ll challenge preconceptions about what a successful plan looks like and we’ll break through our own glass ceiling.
Using examples from the most successful practices we’ll share more than twenty ideas you can use to supercharge your Pet Health Plan to create a more profitable, sustainable & fulfilling veterinary practice.
Speaker bio
Justin Phillips - Director, Practice Made Purrfect
A Marketeer with twenty years’ experience, Justin joined the veterinary industry in 2012 enabling White Cross Vets to achieve consistent 20% year on year growth. Along the way he won four Veterinary Marketing Association awards and lectured internationally on veterinary marketing.
As Head of Practice Marketing for VetPartners, Justin was responsible for supporting more than 350 practices to promote their individuality, improve patient care and build a thriving practice.
Justin is passionate about coaching and inspiring others to raise the standard of marketing across the veterinary industry in order to improve client service and to enable practice teams to thrive. In October 2020 Justin & Poppy Gabriella founded Practice Made Purrfect to provide marketing and business consultancy to vet practices around the world.
