Alan Robinson – Director, Vet Dynamics, Ryan Davis – SPVS President·21 June 2023
Most vets work far too hard for far too many hours for far too little return. The principle cause of this is vets’ failure to charge profitably for their professional time. Often they don’t know what their professional time is worth except in terms of the consultation or surgical fee and these are often determined by what other practices charge rather than based on the needs of the practice finances and profitability.
Then vets often ‘give away’ (the free consult), discount (the repeat consult) or miss real opportunities to sell their professional time through fear of ‘selling’ resulting in failure to offer full compliance veterinary services to the client and fulfilling the clients and patients’ needs. These activities have serious financial, clinical, and customer service implications on the practice and the team.
This webinar will show how practices can budget accurately, cut costs, determine a realistic veterinary professional fee based on their financial needs and then demonstrate the consequences of giving away or discounting their professional time and missed opportunities for practicing good veterinary medicine for the benefit of the client, the patient and the practice.
Takeaways: How to...
📝 Budget accurately
✂️ Cut costs
💸 Determine a realistic fee
Alan Robinson has been a veterinary surgeon in practice for over 20 years, a successful business consultant to over 1200 practices worldwide and a director of Vet Dynamics. His mission is re-igniting Purpose, Passion, People and Performance in Independent Veterinary Practices His company, Vet Dynamics, works with independent practices to provide personalised support and resources for Practice Performance, Business Intelligence, Leadership & Culture and Team Engagement.
Ryan Davis MILM PgC SAS BVMS MRCVS 🦁
RCVS Advanced practitioner in surgery SPVS President
Ryan is a small animal general practitioner with extensive experience of owning, merging, starting and selling businesses. His interest in surgery has led to a career in mentoring and peripatetic surgery, helping GP vets to access surgery and endosurgery in first opinion practice across the UK.
Ryan has owned a chain of practices and worked in a clinical leadership role within a large corporate practice, overseeing clinical standards in many sites.
Alongside over 20 years of industry experience Ryan has attained an ILM level 5 in leadership and management and is recognised by the RCVS as an advanced practitioner in surgery. Ryan has been a SPVS board member since 2015 and is currently President.