{"componentChunkName":"component---src-templates-blog-post-js","path":"/blog/cma-remedies-explained-pricing-transparency-and-winning-on-value","result":{"data":{"post":{"content":{"childMdx":{"body":"function _extends() { _extends = Object.assign || function (target) { for (var i = 1; i < arguments.length; i++) { var source = arguments[i]; for (var key in source) { if (Object.prototype.hasOwnProperty.call(source, key)) { target[key] = source[key]; } } } return target; }; return _extends.apply(this, arguments); }\n\nfunction _objectWithoutProperties(source, excluded) { if (source == null) return {}; var target = _objectWithoutPropertiesLoose(source, excluded); var key, i; if (Object.getOwnPropertySymbols) { var sourceSymbolKeys = Object.getOwnPropertySymbols(source); for (i = 0; i < sourceSymbolKeys.length; i++) { key = sourceSymbolKeys[i]; if (excluded.indexOf(key) >= 0) continue; if (!Object.prototype.propertyIsEnumerable.call(source, key)) continue; target[key] = source[key]; } } return target; }\n\nfunction _objectWithoutPropertiesLoose(source, excluded) { if (source == null) return {}; var target = {}; var sourceKeys = Object.keys(source); var key, i; for (i = 0; i < sourceKeys.length; i++) { key = sourceKeys[i]; if (excluded.indexOf(key) >= 0) continue; target[key] = source[key]; } return target; }\n\n/* @jsx mdx */\nvar _frontmatter = {};\n\nvar makeShortcode = function makeShortcode(name) {\n  return function MDXDefaultShortcode(props) {\n    console.warn(\"Component \" + name + \" was not imported, exported, or provided by MDXProvider as global scope\");\n    return mdx(\"div\", props);\n  };\n};\n\nvar layoutProps = {\n  _frontmatter: _frontmatter\n};\nvar MDXLayout = \"wrapper\";\nreturn function MDXContent(_ref) {\n  var components = _ref.components,\n      props = _objectWithoutProperties(_ref, [\"components\"]);\n\n  return mdx(MDXLayout, _extends({}, layoutProps, props, {\n    components: components,\n    mdxType: \"MDXLayout\"\n  }), mdx(\"p\", null, \"The \", mdx(\"a\", _extends({\n    parentName: \"p\"\n  }, {\n    \"href\": \"https://www.gov.uk/government/news/cma-concludes-market-investigation-with-major-reforms-to-veterinary-sector\"\n  }), \"Competition and Markets Authority\\u2019s final report\"), \" (March 2026) signals a major shift for veterinary practices, bringing greater transparency, increased scrutiny on pricing, and a more empowered, comparison-driven client.\\nBut this isn\\u2019t just a compliance challenge. It\\u2019s a strategic opportunity.\"), mdx(\"p\", null, \"In this webinar, we\\u2019ll break down what the latest CMA remedies mean in practice, from pricing visibility and prescription changes to evolving client expectations and exploring how forward-thinking clinics can use this moment to their advantage.\"), mdx(\"p\", null, \"This one hour session will display ways in which to move the conversation beyond cost and towards value - by making your expertise more visible, by strengthening communication at every touchpoint to build trust in a more transparent market.\"), mdx(\"h2\", null, \"Take aways\"), mdx(\"p\", null, \"You\\u2019ll leave with practical strategies to:\"), mdx(\"p\", null, \"Discover how to communicate pricing clearly without eroding trust\\nNavigate the CMA changes with confidence\\nShift client perception from \\u201Chow much?\\u201D to \\u201Cwhy it matters\\u201D\"), mdx(\"h2\", null, \"Save your seat\"), mdx(\"p\", null, \"Email: \", mdx(\"a\", _extends({\n    parentName: \"p\"\n  }, {\n    \"href\": \"mailto:naomi@petsapp.com\"\n  }), \"naomi@petsapp.com\"), \" and quote: 'CMA Webinar' to save your seat today\"));\n}\n;\nMDXContent.isMDXComponent = true;","excerpt":"The  Competition and Markets Authority’s final report  (March 2026) signals a major shift for veterinary practices, bringing greater…"}},"showOnSearchEngines":true,"publishedDate":"2026-04-25T09:00+02:00","slug":"cma-remedies-explained-pricing-transparency-and-winning-on-value","title":"CMA Remedies Explained: Pricing, Transparency & Winning on Value","excerpt":{"excerpt":"\nThe [Competition and Markets Authority’s final report](https://www.gov.uk/government/news/cma-concludes-market-investigation-with-major-reforms-to-veterinary-sector) (March 2026) signals a major shift for veterinary practices, bringing greater transparency, increased scrutiny on pricing, and a more empowered, comparison-driven client.\nBut this isn’t just a compliance challenge. It’s a strategic opportunity.\n"},"author":"Naomi Oikonomou","createdAt":"2026-04-25T08:51:22.006Z","featuredImage":{"file":{"url":"//images.ctfassets.net/oa5wb8sed8k2/6rFKpwzbHPrZcgI8TI0Sjv/15235db76b73082d360917818935a22c/Copy_of_PetsApp_Together_in_Partnership_with_SPVS_Banner_Orange__3_.png"},"fluid":{"base64":"data:image/png;base64,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","aspectRatio":1.9047619047619047,"src":"//images.ctfassets.net/oa5wb8sed8k2/6rFKpwzbHPrZcgI8TI0Sjv/15235db76b73082d360917818935a22c/Copy_of_PetsApp_Together_in_Partnership_with_SPVS_Banner_Orange__3_.png?w=870&q=50","srcSet":"//images.ctfassets.net/oa5wb8sed8k2/6rFKpwzbHPrZcgI8TI0Sjv/15235db76b73082d360917818935a22c/Copy_of_PetsApp_Together_in_Partnership_with_SPVS_Banner_Orange__3_.png?w=218&h=114&q=50 218w,\n//images.ctfassets.net/oa5wb8sed8k2/6rFKpwzbHPrZcgI8TI0Sjv/15235db76b73082d360917818935a22c/Copy_of_PetsApp_Together_in_Partnership_with_SPVS_Banner_Orange__3_.png?w=435&h=228&q=50 435w,\n//images.ctfassets.net/oa5wb8sed8k2/6rFKpwzbHPrZcgI8TI0Sjv/15235db76b73082d360917818935a22c/Copy_of_PetsApp_Together_in_Partnership_with_SPVS_Banner_Orange__3_.png?w=870&h=457&q=50 870w,\n//images.ctfassets.net/oa5wb8sed8k2/6rFKpwzbHPrZcgI8TI0Sjv/15235db76b73082d360917818935a22c/Copy_of_PetsApp_Together_in_Partnership_with_SPVS_Banner_Orange__3_.png?w=1200&h=630&q=50 1200w","sizes":"(max-width: 870px) 100vw, 870px"}}},"related":{"nodes":[{"content":{"childMdx":{"excerpt":"All any pet parent wants for their furry companions is to ensure that they live the longest, happiest and healthiest lives possible. 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Marketing Mindset: Culture Versus Campaigns…"}},"slug":"marketing-mindset-culture-versus-campaigns","title":"Marketing Mindset: Culture Versus Campaigns","author":"Naomi 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The  veterinary client journey  refers to every interaction a pet owner has with a veterinary…"}},"slug":"the-veterinary-client-journey-how-practices-can-turn-everyday-care-into-wow","title":"The Veterinary Client Journey: How Practices Can Turn Everyday Care Into “WOW” Experiences","author":"Dr. Thom 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